Monday, March 20, 2017

GAMA Trade Show

This week's ICV2 column looks at some things of note about this year's GAMA Trade Show as well as some marketing thoughts on Route 66.

Tuesday, March 14, 2017

Selling More Stuff

This week's ICV2 column looks at ways to sell more stuff in stores.

Friday, March 10, 2017

Girl Scout Cookies

The Girl Scouts will be at the store on Saturday selling cookies from 11 a.m. to 3 p.m. so stop by and satisfy your thin mint craving. The store will donate 5% of their total sales to the Girl Scouts so if they sell $400 in cookies, we will donate an additional $20 to the group.

Monday, March 6, 2017

Three Seminars I Want to catch at the GAMA Trade Show

This week's ICV2 column looks at next week's GAMA Trade Show

Thursday, March 2, 2017

Yes, Gloomhaven is Worth That Much

In case you missed it, Gloomhaven released in verrrrry limited quantities about two weeks or so. The people who backed it on Kickstarter got their copies and then a fairly limited number of copies of the game made it into distribution with an allocation of less than 10%. Meaning that if you ordered 10 copies, a store could reasonably expect to get one.

Currently, unopened copies are selling online for anywhere from $250 to $500 for a game with an MSRP of $120. Are people getting ripped off? No, for two reasons:

Reason #1:  Supply and Demand. As noted above, there is a very limited number of copies of the game available for sale and the law of supply tells us that, when there is a restricted supply, the price increases, as long as there is sufficient demand to drive the price up.

Reason #2:  Nobody is making anyone buy Gloomhaven. The people paying the increased price are doing so because they feel owning the game is a better use of their money than doing other things with it. If you don't like the price, you don't have to buy the game.

Tuesday, February 28, 2017

How to Kill Off A Perfectly Good Game

Fantasy Flight Games is doing a pretty good job of killing off the Star Wars Destiny Collectable Dice Game with the announced release schedule. Nothing is coming out for the game until the release of the second set in May, following by another printing of the 1st Awakenings set releasing in June, then another set coming out towards Christmas.

Given that there is nothing available for the game now and probably nothing for it until May, most people's interest in the game will die off long before the next set arrives.

Monday, February 27, 2017

The Familiarity Heruistic

This week's ICV2 column looks at how familiarity helps us decide.