Monday, December 26, 2016

Decisions at the Point of Purchase

In most cases, research shows that customers go to a store (or a website) with only a general idea of what they want to get. "I want to buy a game" or "I want to check out this week's comics" or "I want to look at Magic/Yu Gi Oh/Pokemon cards". 65% of the time, in fact, a customer will go to a store or a website with no more specific an idea of what they want than that. 65% of the time, the customer makes the actual decision once they are in the store,w hcih is why you see all of the cool looking merchandise out on display, in order to temp them into picking up something that fits the vague criteria they had when entering the store.