Saturday, December 3, 2016

The Power of Pre-orders

We have sold through our initial order of Star Wars Destiny of 10 starter decks and 4 displays of boosters but almost only brought in one of each due to the lack of pre-orders or interest in general until just a few days before the release.

Pre-orders and customer queries allow us to judge the depth of interest in an upcoming release and to determine how many to bring in or whether to stock it at all. Each month between 100 to 200 new products release and it is impossible for us to keep up on what people want without feedback. Pre-orders allow us to stock the products that you would like to see in the store and avoid the products no-one has an interest in (like Days of Wonder' Quadropolis).