According to Foulis, WOTC started recruiting Regional Co-ordinators for the Adventurer’s League program during the Summer of 2014. The Regional co-ordinators were tasked by WOTC with helping “DM’s, players, and store/convention organizers participate in the D&D Adventures League on a local level. RCs help promote D&D Adventurers League play by facilitating the organization of public events and by representing the D&D Adventurers league with an enthusiastic, positive presence in a respectful and approachable manner. These individuals will help out the community manager by maintaining event groups on Facebook and Google+ that participants can interact with for information and discussion on events within certain defined regions.” The Regional Co-ordinators were expected to spend at least 2 (later increased to 10) hours a week promoting Adventurer’s League play and events through social media (primarily Facebook and Google+), help stores and convention organizers obtain and sanction Adventurer’s League events, provide a point of contact for and feedback to Adventurer’s League Administrators (who were employees of WOTC), and assist in organizing playtest groups for Adventurer’s League content. The Adventurer’s League program was designed, in general, to promote the D&D Encounters program in stores and convention D&D play.
The Co-ordinators, both Regional and Local, were all volunteers. In return for their service, the Regional Co-ordiantors would receive the opportunity to help determine the future of the Adventurer’s League, (possibly) receive D&D product when attending a convention with a Wizards’ presence and receive Adventurer’s League “swag”
In the Fall of 2015, after the release of Out of the Abyss and Season 3 of the D&D Encounters program, WOTC “pulled the plug” so to speak, on the Encounters’ program, pulling the name from the DCI Reporter and opening Adventurer’s League play to in-home as well as convention and store play. WOTC notified the co-ordiantors that it would take their duties in-house, assigning them to customer service reps and WPN staff.