Friday, May 19, 2017

First Mover Advantage

Generally the first product to enter a market does better than competing products entering the market, even if the subsequent products are superior to the original one. This is what is called "first mover advantage" and can be seen in dominance of Dungeons and Dragons in the RPG field, despite far superior systems that have come out since the game's original release.

However, first mover advantage is not enough, as the story of Hydrox shows. A bad name will harm product image and allow followers into the market to displace the original product.